Comments on: Content Targeting and Optimization: CMS vs. Analytics Solutions http://www.cmsoutlook.com/?p=232 Digital Center of Excellence in Content Management Sun, 25 May 2014 06:16:58 +0000 hourly 1 http://wordpress.org/?v=3.8.3 By: Using my web design with database solution like Joomla, Wordpress. or similar? | Wiki Cms http://www.cmsoutlook.com/?p=232&cpage=1#comment-62 Mon, 24 Aug 2009 04:51:22 +0000 http://www.cmsoutlook.com/?p=232#comment-62 [...] Content Targeting and Optimization: CMS vs. Analytics Solutions … [...]

]]> By: Darren Guarnaccia http://www.cmsoutlook.com/?p=232&cpage=1#comment-59 Mon, 10 Aug 2009 22:38:47 +0000 http://www.cmsoutlook.com/?p=232#comment-59 Great point Matt, and I totally agree. As Martin mentioned, I’ve been blogging about this concept of where WCM technology and the overall marketplace must evolve towards. I did a guest blog spot the other day and went into more details beyond the why behind this shift here: http://bit.ly/1tQNC

The bottom line is that customers don’t buy WCM technology because they want well managed content…they want better business results from their websites. And that’s what vendors like Sitecore are evolving their products to more directly support: better business results from the web.

]]> By: Martin Jacobs http://www.cmsoutlook.com/?p=232&cpage=1#comment-57 Fri, 07 Aug 2009 20:04:49 +0000 http://www.cmsoutlook.com/?p=232#comment-57 Darren Guarnaccia from SiteCore has an interesting post about CMS vs Analytics on his blog.

]]> By: mjohnson http://www.cmsoutlook.com/?p=232&cpage=1#comment-53 Fri, 31 Jul 2009 18:37:46 +0000 http://www.cmsoutlook.com/?p=232#comment-53 This is so true. Success in CMS is not only delivery/storage of content, but also well a solution can leverage targeting and advanced optimization to deliver relevant content to the right audience. We are seeing the analytics market arm up on content management/distribution and the WCM market quickly add targeting and analytics features as well. The lines between these areas are now becoming blurred, especially in an economic landscape where ROI is the key to success and getting budgets approved through large organizations.

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