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CMS in the Cloud, an opportunity. How will it play out?

The cloud is a very broad term covering many angles from services to infrastructure.  This topic is very relevant within CMS space. Frankly the time to market for many CMS solutions can be large and significant, especially within the Enterprise market-space.  CMS setup, development, customization and cluster maintenance can be very cumbersome to say the least. Members of the CMS community are all familiar with the time and effort to bring a high performance CMS cluster online and support it.    As content consumption patterns shift from traditional web pages to a more multi-channel content  ecosystem (mobile, website, tablets, widgets, game consoles, kiosks, etc), the demand for highly scalable and near real-time CMS will be needed.  The movement to a real-time web will exponential increase resource requirements of CMS solutions as they try to manage more content in a shorter time frame. Innovative CMS solutions will need an agile and flexible home that expands and contracts with shifts in demand due to marketing campaigns, events, and overall increases in consumption . Cloud services from Rackspace and Amazon provide an excellent foundation to establish a CMS foundation.  They allow the ability to quickly allocate space, bandwidth, and instances in direct response to demand.  I am especially interested to see how the traditional vendors like Oracle, Autonomy, Tridion, Sitecore and others address this trend and enable their solutions to quickly be installed and setup within these dynamic Cloud infrastructures.  I see movement from open source community like solutions that combine Drupal, Joomla, Alfresco, Liferay, and others, however big players have yet to show a significant presence. How will it play out? wait and see.. but I see blue ocean possibilities.   -

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